There’s also a competitive element to the app customers can rise through the ranks by posting pictures of their beer on Instagram or shopping through the app. Exploring the beers on the app can lead you to unlock different secret games. They have an archive of past beers viewable on the app, each one with its own specially created character and backstory. While the app’s main revenue generation comes from e-commerce and fulfillment - getting sales from customers - the games keep them on the app. GamificationĪnother creative team took on the role of designing the animation for their video game. Why do they have an app at all? “It focuses on keeping our customers excited about our beer,” Paul told us. They worked with illustrator Chad Eaton to create characters for the app and coordinated packaging design to make their brand look seamless. Great Notion’s app allows customers to buy beer directly on the app and have it shipped to their door. They’d been working to develop the app for almost a year and a half, so when the pandemic hit and they were ready to launch, they took advantage of the rapidly changing commerce landscape. So much so, in fact, that Paul calls them “almost more of an e-commerce company than a brewery.” At the beginning of the pandemic, they launched an app to drive direct sales. Great Notion does 90% of its sales direct to consumers. The most obvious difference between Great Notion and many of its competitors lies squarely with its sales. And their marketing team has to be creative and dynamic, because Great Notion takes a different approach to beer sales than the rest of the industry. Paul acts as CEO and CMO, running business operations as well as a small, in-house marketing team. Paul would go on to found the brewery with those same neighbors, co-founders James Dugan and Andy Miller.Įach of the three founders focuses on one aspect of the business: James on beer innovation, Andy on the science of beer production, and Paul on marketing and operations. When two of his neighbors who were into home brewing invited him to try their beer, the seeds for Great Notion brewing were planted. He pivoted to work in sales for a tech company, eventually earning his MBA as well. Originally in digital marketing himself, he ran a hip-hop record label until a move took him and his family to Portland, Oregon. Great Notion’s tech-inspired approach makes even more sense when you consider Paul’s journey to co-founding the brewery. We met with co-founder and CEO Paul Reiter to discuss how Great Notion stands out from the crowd, and what other breweries can do if they want to run their business more like a tech company. Today we’re sharing insights from Great Notion, a brewery with an unusual and innovative approach to beer marketing and sales.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |